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Hotel CRM guide

Hotel CRM Built on Your Front Office Data

Hotel CRM software that reads the guest, company and agent records your front office already keeps, with no import and no double entry.

You finally get answers to sales questions. Which past guests should you call before the season? When did anyone last speak to your biggest corporate account? Who owns that wedding enquiry? A PMS by itself holds the answers but never presents them that way. Hotel CRM does.

How it works

Hotel CRM keeps no separate list of people. All the guests, companies and travel agents you have sold to already exists because your front office created them. So the figure next to a name is real spend, not a number a salesperson guessed.

What you get

What it will never do

It will not duplicate a person, email someone who opted out, or reveal any hotel's guests to someone whose login cannot see that hotel. These limits are deliberate.

Other Hotel CRM guides

Guest, Corporate and Travel Agent ProfilesKeep corporate profiles with branch-wise GSTIN and billing terms, travel agent commission, and one guest history across every hotel. Hotel Sales Pipeline for Enquiries and LeadsTrack hotel enquiries on a sales pipeline board by stage and value, and close each lead only by recording whether it was won or lost. Complete Guest History on One TimelineEvery guest interaction in date order — stays, invoices, complaints, phone calls, messages and meetings — on a single page. Guest Lifetime Value Without Manual EntrySee guest lifetime value, room nights, ADR and dues on every profile, filled from the folio, with top guests, companies and agents a click away. Guest Segments and Email Campaigns for HotelsBuild guest segments from real stay data and send hotel email campaigns that always respect do-not-email, with every send recorded.