Hotel CRM guide

Guest Lifetime Value Without Manual Entry

See guest lifetime value, room nights, ADR and dues on every profile, filled from the folio, with top guests, companies and agents a click away.

You know what every guest is worth without anyone keying it in. Typical CRM tools only hold what sales staff enter. Hotel CRM shares its record with the folio, so a profile might read: 11 stays, 31 room nights, ₹4,86,000 spent, ADR ₹15,677, nothing due. Lists of top guests, companies and agents are simple queries, not spreadsheets.

On every profile

Stays, room nights, revenue and ADR.
Amount due and how long it has been due.
Hotels visited, and the most recent one.
Stage, owner and segment.

Corporate and agent production

A company's production adds up all its branches and lists them alongside. An agent's production sits next to the commission earned. Production reports use the very same figures, so sales and accounts agree on one number.

Other Hotel CRM guides

Hotel CRM Built on Your Front Office DataHotel CRM software that reads the guest, company and agent records your front office already keeps, with no import and no double entry. Guest, Corporate and Travel Agent ProfilesKeep corporate profiles with branch-wise GSTIN and billing terms, travel agent commission, and one guest history across every hotel. Hotel Sales Pipeline for Enquiries and LeadsTrack hotel enquiries on a sales pipeline board by stage and value, and close each lead only by recording whether it was won or lost. Complete Guest History on One TimelineEvery guest interaction in date order — stays, invoices, complaints, phone calls, messages and meetings — on a single page. Guest Segments and Email Campaigns for HotelsBuild guest segments from real stay data and send hotel email campaigns that always respect do-not-email, with every send recorded.